Facial cleansing brushes have become a personal care routine for consumers around the world for their ability to improve skin cleaning, circulation and the uptake of skin lotions. A global leader in healthcare and consumer technology, Philips was looking to shift their product focus to the entire continuum of care, including healthy living, prevention, diagnosis, treatment and in-home care. Part of this initiative included regaining leadership in the rapidly growing facial cleansing market by developing and launching a revitalized range of cleansing brushes under the VisaPure brand.
Philips chose to partner with us to disrupt the market with a highly differentiated and elegant design, while adding new technology features at a competitive product cost. In developing the highly successful VisaPure, we also delivered new IP in the form of oscillation and vibration technology.
The VisaPure has enjoyed considerable market success. Philips’ beauty division has since grown notably and the VisaPure family of products remains some of its best sellers.