The Coca-Cola Company: Freestyle® –
Fountain of the Future

The Coca-Cola Company changes the game by delivering an unprecedented variety of beverage choices with its next-generation fountain dispensers.

Berocca Twist 'N' Go
The Coca-Cola Company
Coca-Cola Freestyle® beverage dispenser

When The Coca-Cola Company developed its proprietary PurePour Technology™ microdosing system for its Coca-Cola Freestyle® the Company wanted to revolutionise beverage dispensing.

Their plan was to use technology, initially developed for the medical industry, to dispense more than 100 branded beverages in the same amount of space as a standard eight-valve machine, using a touch screen interface.

The Coca-Cola Company launched the breakthrough development project with the aid of a number of global technology partners, including Invetech.

Invetech was selected as an engineering partner following an evaluation process which examined a range of key capabilities including mechanical and electrical engineering, innovation, functional design, project management and successful client history across a range of industries.

Invetech performed a range of product development functions for Coca-Cola Freestyle® including:

  • Partnering with the client team to create the intuitive, engaging user experience.
  • Creating the dispenser system architecture to be consumer and service engineer friendly.
  • Engineering the initial concept into a robust platform for implementation across several variants.
  • Producing detailed designs and managing the integration of all the dispenser subsystems with the focus on manufacturability, reliability, serviceability and cost.
  • Verifying dispenser system reliability, and
  • Transferring the dispenser design to the final contract manufacturer.

The Coca-Cola Freestyle® dispenser is a simple to use, stylish, robust product which captures the 125-year fountain heritage of one of the world’s most recognised brands, along with state of the art fluid handling, intuitive user interface, and dynamic communication and control technologies.

Coca-Cola Freestyle® is the first of a family of new dispensers from The Coca-Cola Company that could transform the way we experience beverages.