EVENT

Invetech to Spotlight Experience Design for IVD Product Development at AACC 2017

30 July - 3 August 2017

As the leading clinical laboratory event worldwide, the AACC Annual Meeting & Expo is our standout show of the year. Invetech will be exhibiting at the meeting in booth #2939, and senior members of our diagnostics group will be in attendance to connect with clients and industry experts, learn about important new developments in laboratory medicine, and discuss the benefits of incorporating experience design into diagnostic instrument development.

Designing for the user in a rapidly changing healthcare world

At the heart of our activity at AACC this year is our focus on the importance of experience design in a rapidly changing diagnostics market. Cece O’Connor, Invetech’s Global Director of UX Strategy & Design, will be hosting on-booth presentations, introducing the concept of experience design for diagnostic instrument development, and how the outcomes of implementing this approach contribute to a greater chance of market success. Joining Cece will be IVD program manager and industrial designer, David Pritchard, who will be demonstrating the process of converting experience design insights into tangible products.

Attend one of these live interactive sessions to learn about key aspects of the experience design process, why it’s critical to developing an enhanced understanding of your end users, and how you can create market advantages through identifying opportunities for innovation.

Live demonstration schedule

Get a firsthand sense of experience design as it is illustrated live in the Invetech booth (#2939) at the following times:

Tuesday 1st August Wednesday 2nd August Thursday 3rd August
10:30 AM - At the point of care In the lab
2:30 PM At the point of care In the lab -

If you’d like to arrange a meeting with Invetech during AACC, send us an email and we can schedule a time.

We look forward to seeing you soon in San Diego!