As the leading clinical laboratory event worldwide, the AACC Annual Meeting & Expo is our standout show of the year. Invetech will be exhibiting at the meeting in booth #2939, and senior members of our diagnostics group will be in attendance to connect with clients and industry experts, learn about important new developments in laboratory medicine, and discuss the benefits of incorporating experience design into diagnostic instrument development.

At the heart of our activity at AACC this year is our focus on the importance of experience design in a rapidly changing diagnostics market. Cece O’Connor, Invetech’s Global Director of UX Strategy & Design, will be hosting on-booth presentations, introducing the concept of experience design for diagnostic instrument development, and how the outcomes of implementing this approach contribute to a greater chance of market success. Joining Cece will be IVD program manager and industrial designer, David Pritchard, who will be demonstrating the process of converting experience design insights into tangible products.

Attend one of these live interactive sessions to learn about key aspects of the experience design process, why it’s critical to developing an enhanced understanding of your end users, and how you can create market advantages through identifying opportunities for innovation.

Get a firsthand sense of experience design as it is illustrated live in the Invetech booth (#2939) at the following times:

If you’d like to arrange a meeting with Invetech during AACC, send us an email and we can schedule a time.

We look forward to seeing you soon in San Diego!